Dave Peterson is a recognized leader in digital marketing and retail media. Peterson heads Epsilon’s global retail media practice, where he leads the unification of Epsilon’s global retail media assets and teams, including CitrusAd, driving retailer and brand adoption of the company’s unified retail media platform around the world. Prior to that, he spent 19 years at Target where he led the development and growth of Target’s retail media business (now Roundel), across sales, omnichannel marketing and media programs for Target’s National Brand and Agency partners. Peterson’s work holistically focuses on creating the best experience for the consumer—across every interaction they may have with a brand.