Full Name
Praveen Menon
Title
Head, Analytics & Business Intelligence, Monetization
Company
CVS
Bio
Praveen has 15+ years of diverse leadership experience, with the majority of his career spent in advertising, analytics and business intelligence. At CVS Media Exchange (CMX), Praveen works closely with brands, agencies and the digital media ecosystem to influence the CVS shopper's journey across their omnichannel touchpoints. Prior to his time at CVS Health, Praveen built out a centralized strategy and growth operations team supporting the search business at Walmart Connect. His prior experience includes driving new revenue streams and optimizing FOX’s video advertising business as SVP, and serving as the Sr. Global Internet analyst at Bloomberg. He also had a stint on the market research side of media, building out the Business Operations team at a rapidly-growing tech SaaS start-up DISQO (Series B funded start-up). Praveen is based in Los Angeles.
Praveen Menon