Aaron Fetters is the CEO, Managing Partner for Transparent Partners, a leading marking technology, data and people consultancy. Aaron has spent a 20+ year career delivering value for the world’s largest brands. Early in his career he was on the front line of the “digital revolution” at Procter & Gamble helping guide many of their brands into the digital advertising and eCommerce era. He then spent several years at the Kellogg Company serving as director of the Insights and Analytics Solutions Center overseeing a broad marketing insights organization. More recently Fetters held the role of Executive Vice President at comScore where he oversaw and grew $100M+ of total advertiser and agency revenue. Aaron later became a founding member of two venture backed advertising technology companies.