Christine has 15+ years of experience with content creation, digital marketing, and media strategy. As Vice President of Product Strategy & Media Operations at Kroger Precision Marketing, Christine oversees a team of world-class digital marketing strategists, product leaders and operations specialists who lead the industry in retail media expertise. By connecting business strategy with performance marketing strategy which is enabled by machine learning models and pre-optimized audience reach data science, the KPM Product & Media Operations team can execute with analytical and technical agility. The team is regularly recognized throughout the industry for not only meeting a client’s digital advertising benchmarks, but also regularly exceeding their intended business objectives.
Prior to joining the company, Christine most recently she held multiple positions at independent digital marketing agency, Goodway Group, including Vice President of Media Solutions. Her career has spanned a variety of areas across all sides of media, from time at McClatchy to AOL’s Patch and social media marketing boutique agency, SoMedia Solutions. She currently serves on the AdMonsters Advisory Board, the RNM Ascendant Council and is a regular at industry events. Christine lives in Atlanta, Ga. with her husband and three children.