Full Name
Chelsea Monaco
Title
SVP, Commerce
Company
Digitas
Bio
Chelsea Monaco – SVP, Commerce Media
Chelsea recently joined Digitas as SVP, Commerce Media where she works within the Commerce COE across media, technology, creative, data & analytics to accelerate growth and innovation for her clients. Chelsea has a passion for commerce media with 15+ years industry experience - the last 7 years being dedicated to strategy for brands & retailers in the retail media space. Chelsea’s background incorporates both buy-side (helping brands with data & retail strategies to maximize opportunities across owned & operated, RMNs, marketplaces & eCommerce solutions) and sell-side (data monetization and partnering to build & evolve Retail Media Network solutions).
She joins Digitas after a 12-year career at Merkle (a dentsu company) where she focused on eRetail & Commerce media strategy.
Chelsea recently joined Digitas as SVP, Commerce Media where she works within the Commerce COE across media, technology, creative, data & analytics to accelerate growth and innovation for her clients. Chelsea has a passion for commerce media with 15+ years industry experience - the last 7 years being dedicated to strategy for brands & retailers in the retail media space. Chelsea’s background incorporates both buy-side (helping brands with data & retail strategies to maximize opportunities across owned & operated, RMNs, marketplaces & eCommerce solutions) and sell-side (data monetization and partnering to build & evolve Retail Media Network solutions).
She joins Digitas after a 12-year career at Merkle (a dentsu company) where she focused on eRetail & Commerce media strategy.
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