Ellen joined The Trade Desk after spending her career agency-side focused on data strategy, identity, programmatic, and emerging platforms. She now works with retailers and brands looking to monetize their data via The Trade Desk’s Data Marketplace as a part of the Retail Data Partnerships team at The Trade Desk, a team who supports an impressive marketplace of retailer data solutions across the open-web ecosystem. Within her role she is focused on the significant opportunity (for both retailers and advertisers) to evolve and shape the role retail data plays in both today and tomorrow’s marketplace.